The website for international advertising company National Television is a perfect example of how simple design can be used to create great looking visuals. I love the use of Flash on this website, it is a excellent representation of the power of the simple application.
The website is split into different sections that includes further information about the company, it's projects and it's members. It seems that when you click something different on the website, the entire site design colour scheme changes and something new appears. I think this a great method of keeping the user interested.
Above is an example of how the site changes when a new section of the website, in this case the Advertising section, is clicked. As you can see the entire site colour scheme changes from a black background to a white background. The font colour also changes from a light grey colour to a much darker grey colour that can been seen more easily over a white background.
On the right side of the menu, there are the sub sections of the Advertising section. These sub sections involve examples of the companies advertisement work.
Above is an example of what the site looks like when you click on a certain piece of work within any of the project sub sections. A pop-up style box appears that contains information on the project as well as a preview of the project itself. The pop-up box also has it's own media player that fits around the general design of the website too.
Another thing that stood out to me on this website design was the great use of the typeface Futura Extra Black. It works perfectly with the simple design style and makes navigation extremely easy.
I really enjoyed spending time exploring this website, it's simple design and great use of flash made the experience very enjoyable. I give the website four stars.
★★★★☆
